Web, PR+
Project Scope
Joyful Journey needed help promoting their major fundraising event, the JJ Classic Softball game. They came with a logo completed, but they needed:
- Website
- Online ticket sales
- Facebook Event Page
- Online Ads
- Printed Publicity
- Tickets
- Banners
request
The project was to create a creative brand for this event. I created assets and stock image to bring the event to life, and carried them through all the elements, pulling inspiration from vintage baseball jerseys and their pinstripes and All-American color scheme.
teamwork
I worked closely with our copywriter for both the website and poster content. Our ads department setup the ads while myself and another designer worked Facebook event page and the ad creation. Our developer setup the store and assisted with the donation setup that I got integrated to the site.
Details
The event has grown almost double each year! I have sourced local photographers to shoot images of the local celebrities for the publicity, photograph the Home Run Derby and Softball game festivities.
